More than 7.500 entries in Google with the word Subscronomics make us think people understand and use it. Subscronomics is the term that expresses the momentum we live globally.
It is an economic trend turned into a social movement where consumers become users because they have decided that enjoying is better than owning. From consumption to use, from purchase to subscription.WATCH THE VIDEO
Companies in many sectors look to the subscription model as an object of desire because it will allow them to obtain recurring income and tidy finances.
In this new ecosystem, users decide to commit to the brand over the product. This long-term relationship radically changes the way we understand the customer.